Why not give yourself the gift of investing in yourself, your happiness, your satisfaction and confidence, in your ability to make a big difference for the clients you want to work with most?

You’ve already been through Kick Butt Sales Training™ or one of our other groups. Or you’re an individual coaching client who has received a special invitation to join KB2. So why bother?

Did you know – Just considering KB2 puts you in the top 20% of business owners, people who are committed to being better so they can be of greater service to their clients? Congratulations! But why invest the time, energy and dollars?

For years as a professional selling high value software and consulting, I struggled to improve my skills and make selling less arduous, less emotionally draining and anxiety-filled.

I’d read books, listen to tapes and attend seminars and workshops. I’d make modest improvements, sometimes short-lived. Maybe the same thing has happened to you as you try to learn something complex:

• Often, things didn’t seem to make sense.
• They didn’t stick with me.
• They were all so overly complex, I didn’t know where to start. I was in total overwhelm.
• I felt really intimidated trying something so far out of my comfort zone.
• I felt like I was wandering alone, abandoned after I’d committed my hard-earned dollars.
• When I couldn’t get it right, I felt like something was wrong with me.
• Sometimes the things the trainer expected me to do to close the sale – well . . . they made me want to take a hot shower, with lots and lots of soap.

So many of the “sales techniques” that I learned left me feeling like I needed to steamroll over my prospects questions and concerns, and try to manipulate them into saying “yes”. You’ve probably had salespeople try to use those old tricks on you:

• “You want that in red or blue, Carol?” …before you’ve made any kind of decision on what you really want.
• “I can have it delivered Tuesday or Thursday…check or credit card?”
• “Can’t you just see yourself tearing down the highway in this little red sport car!”…when you started out saying you needed a van for your business or your kids’ sports equipment.
• “Seriously, Jane, you’re not going to beat this price anywhere else. You don’t want to let this one get away. When they’re gone, they’re gone!”
• “What’ll it take to send you home with this little beauty TODAY?”…when you’ve made it clear you are in the first steps of your research.

I realized I just couldn’t stand this anymore. I was ready to leave the industry when I finally stumbled on some initial pieces of what I train today. I had felt there must be a way to sell, to have an honest conversation between the prospect and me! And I was able to begin building the process that is Kick Butt Sales Training™ (KBST™) . Since you’ve been in the classes, you know how natural you feel – and how candid and respectful both you and the prospects get to be. No tricks and no manipulation!

But I discovered that there was a final critical piece that I needed to really master and own the skills. And the critical piece that made the big difference for me was this – the chance to learn it again and again, and the chance to do dress rehearsal before I tried out my new wings. This made all the pieces start to fit together.

That’s why we teach Kick Butt Sales Training™ over weeks instead of in an eight or twelve hour workshop. For years I’ve resisted giving workshops and seminars unless there is provision for follow on coaching included in the program. I’ve told more than one company to take the money and throw an employee party – they’d get as much benefit without the ongoing coaching.

So that’s the magic – the ability to keep coming back with experiences and questions, and to get ongoing mentoring and fine tuning. And that’s why KB2!

And that magic has been validated in session after session. As I’ve taught these mastery sessions over the years, I’ve heard:

• “Without this help it would have been so easy to go back to the old way.”
• “I’ve applied some of the tools, and I’m already seeing results and feeling different.”
• “I’m so much more confident and less anxious about talking with prospects.”
• “I feel like I’ve just scratched the surface – I want/need to go deeper.”
• “I want to be stronger, better at this.”
• “I want to make a bigger difference for more of my potential clients.”
• “It’s so much easier knowing I have KB2 to look forward to.”
• “I love the ongoing support.”
• “My business/offerings have changed and I want to fine tune.”
• “I was in the middle of the conversation and I heard Pat in my ear, like she was sitting on my shoulder.”

Over the years, nothing has made as much difference to me in my business as the presence of a mentor, someone to guide me and nudge me forward, especially in the uncomfortable or challenging parts, the parts where I was confused, or lost my clarity of vision. It’s meant so much to me to be able to turn to my own mentors and ask a question or ask for much needed perspective.

Perhaps you’ve had the experience of having a mentor or coach reach back their hand and pull you forward, lift you up and make you feel like you can take the next step, even if it looks hard? If so, you know what I mean. It’s really an amazing feeling and makes it possible to be and do so much more than you thought possible. If not, you’ve missed one of the great experiences in professional life.

This is what I want KB2 to be for you. I want it to be a unique place where you:

• Get your spirit and energy boosted
• Get lifted up instead of beaten down
• Learn new skills to grow your business
• Make even more powerful the skills you already have
• Get the value you deserve
• Fine tune and customize KBST™ so it works even better, just for you
• Get to earn more working fewer hours
• Enjoy a sense of community, with like-minded, positive people,
• Meet people like you, who want to keep growing and support you, at the same time you support them
• Share your accomplishments with people who know what it took and don’t think you’re just bragging
• Share your challenges and get real, solid help
• Be with people who take action, instead of just complaining

KB2 is a place where you can learn to be more effective so you can make a bigger difference for more clients.

In our experience (and that of other top-level mentors and coaches) committing to ongoing support for your business and professional growth puts you in the top 5% of business owners. That makes you even more special and means you’re the kind of person I want to play with on an ongoing basis.

Mastery is one of the single best tools to keep you way above troubled water in this economy.

Give yourself the gift of investing in yourself, your happiness, your satisfaction and confidence, in your ability to make a big difference for the clients you want to work with most.

If you’re like me, at about this point in the conversation, you’re starting to think, “OK this is going to be really expensive. I know some of the heavy hitters in this industry charge many hundreds of dollars each month for a master-level program, or even thousands of dollars per year.

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